Marketo provides the leading engagement marketing software and solutions designed to help marketers develop long-term relationships with their customers – from acquisition to advocacy. Marketo is built for marketers, by marketers and is setting the innovation agenda for marketing technology. Marketo puts Marketing First. Headquartered in San Mateo, CA, with offices around the world, Marketo serves as a strategic partner to large enterprise and fast-growing small companies across a wide variety of industries. To learn more about Marketo’s Engagement Marketing Platform, LaunchPoint® partner ecosystem, and the vast community that is the Marketo Marketing Nation®, visit www.marketo.com.
Consultants are responsible for designing all aspects of a project that are related to the build-out of Marketo.
A Projects: Ability to lead an A project from start to finish with no supervision from a Senior Consultant.
B Projects: Team member with the Senior Consultant. The Senior Consultant and Consultant run the onsite together and lead the Discovery Workshops. Sharing responsibility for leading sections of the workshop. When the workshop is over, the Consultant is responsible for the remainder of the project with minimal supervision from the Senior Consultant.
C Projects: The Consultant leads virtual build sessions. They are not responsible for strategic aspects related to the project.
For A or B projects the ability to build in Marketo
Lead Scoring Model
Data Management Campaigns
Tags and Channels
Workspaces and Lead Partitions
Users and Roles
Asset and Data Migrations
Marketing Best Practices
Lead discussions on the following topics for A and B projects:
DKIM and SPF
Munchkin Code Deployment
CNAME and Branded Tracking Links
Native integrations including Salesforce and Microsoft Dynamics (assuming standard Salesforce and Dynamics setup)
Milestones for consideration to Senior Consultant:
Ability to mentor Associate Consultants, Consultants and external contractors/freelancers
Ability to manage customer?s expectations
Ability to lead B projects from initiation to project close
Ability to take a senior role in C projects
Ability to understand and talk about the technical aspects of projects (not necessarily implement them)
Understand and advise customers on industry best practices (marketing and marketing automation)
Development of a specialist skill set
Track record of meeting or exceeding utilization goals