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Senior Manager, Marketing Operations

US-CA-San Mateo
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Company Information

Marketo provides the leading engagement marketing software and solutions designed to help marketers develop long-term relationships with their customers – from acquisition to advocacy. Marketo is built for marketers, by marketers and is setting the innovation agenda for marketing technology. Marketo puts Marketing First. Headquartered in San Mateo, CA, with offices around the world, Marketo serves as a strategic partner to large enterprise and fast-growing small companies across a wide variety of industries. To learn more about Marketo’s Engagement Marketing Platform, LaunchPoint® partner ecosystem, and the vast community that is the Marketo Marketing Nation®, visit

Job Description

Sr. Marketing Operations Manager

The Opportunity

As a Senior Marketing Operations Manager, you will lead and create scalable processes that ensure best practices in marketing and database management. You will be instrumental in overseeing the Marketo implementation, supporting the marketing operations infrastructure, defining scalable processes, managing the technology vendors, and analyzing marketing and sales data for insights and weekly reporting.

  • Oversight of the Marketo implementation including campaigns, programs, nurture programs, and customer communications
  • Optimize lead scoring and routing methodology to ensure quality leads are passed to sales development for qualification and for increasing efficiencies and conversion rates
  • Ensure processes and best practices are in place to maintain the integrity of Marketo data
  • Effectively manage a variety of technology, data, and service vendors
  • Provide leadership in defining, mapping, and documenting key marketing processes



  • Track ROI of marketing activities to ensure effectiveness and continued investment
  • Define business analytics and create dashboards and reports to support sales & marketing operations
  • Measure all aspects of our marketing lead generation engine: database cleanliness, campaign effectiveness, pipeline contribution, and overall business performance



  • Minimum 5-7 years of experience in a Marketing Operations role or similar position.
  • Experience in business analytics and data analysis
  • Advanced user of advanced marketing automation systems like Marketo or Eloqua; Marketo certification a plus
  • System administration & marketing experience using  
  • Deep expertise and experience in B2B marketing
  • Understanding of data mining, data warehousing, business intelligence, and lead management processes and technologies
  • Strong analytical skills and ability to translate complex data sets to concrete business recommendations for marketing and sales leadership with the goal to optimize revenue generating investments
  • Excellent communication skills: verbal, written, and presentation
  • Innovative, motivated, organized, high energy team player
  • Process and quality orientation with attention to detail

Marketo is an equal opportunity employer.


Skills & Requirements Qualifications