Skillsoft
Senior Manager, Product Marketing
Brand: Skillsoft
Req#: 506908
Updated: 07/18/2019
Job Type: Regular
Location: Boston, MA
Category: Sales & Marketing
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Job Description

 Product Marketing Director – Leadership and Business Skills portfolio

Skillsoft is currently seeking a Product Marketing Director focused on our Leadership, Business Skills and Digital Transformation content line to join our Boston-based Product Marketing team.

This role will be responsible for developing, driving and implementing product marketing activities across the leadership product portfolio – which includes Skillsoft Leadership Development Program, Business Skills and Digital Transformation. Activities include go-to-market, product content ideation, creation and execution, field enablement, and on-going marketing support for the Skillsoft Leadership product portfolio.  Working closely with the Product Management team, this hands-on role will lead cross-functional market launches and develop strong product positioning and prospect-facing content to support demand gen and brand awareness initiatives to help achieve revenue targets.

 

Position Responsibilities Include:

  • Articulate in a compelling fashion the vision and value of the Skillsoft Leadership Solutions product line
  • Build go-to-market strategy, plans and activities that support corporate and sales targets for Business and Leadership solutions
  • Develop the positioning and messaging for the product, consistent with our target market(s).
  • Work with content and writing staff to develop compelling assets that support Leadership, Business, and Digital Transformation Solutions GTM strategy.
  • Work with broad Content Product teams to develop and implement product launch plans for new business and leadership products, learning channels
  • Lead on-going product marketing programs including user groups, customer newsletters, support our annual user conference and industry events
  • Develop focused field enablement tools, messaging for special channels and markets
  • Key liaison between Product/Content team, Corporate Marketing, and Sales/Sales Enablement teams

    Preferred Skills and Experience

  • 5-7 years’ experience in B2B marketing demand generation and/or product marketing
  • Experience in developing marketing programs and plans to achieve sales targets through net new customer acquisition, customer retention, and cross-sell/expansion activities
  • Subject matter experience with eLearning a plus
  • Independent contributor who has a strategic approach to winning more business, competitive positioning, and partnership with product teams to develop new/evolving products.
  • Experience in developing buyer personas and sales enablement tools, and developing content to support marketing plans
  • Strong writing skills based on experience developing, editing and executing content projects on short timelines
  • Strong interpersonal skills with ability to effectively present and sell information both internally and externally
  • Highly organized and successful in making aggressive deadline commitments and meeting them

     

    Education and Certifications

  • Bachelor’s degree preferred
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Skillsoft is an Equal Opportunity-Affirmative Action Employer: It is the policy of Skillsoft Corporation to provide equal employment opportunities to applicants and employees without regard to race, color, national origin, citizenship, religion, sex, sexual orientation, age, marital status, disability (mental or physical), protected veteran status, genetic information or any other class protected by law