Channel Marketing Manager

CA|Veracode is currently looking for a highly organized and creative channel marketing professional with a passion for building programs and managing processes that enable our worldwide channel partners to successfully sell and support Veracode’s products. This is a new role, established to continue to build excitement and interest within our channel community through the creation of programs and enablement materials to the wider channel, maintaining content within the partner community, and collaborating with the regional marketing managers and the wider global channel community. This is a tremendous growth opportunity to expand the Veracode Partner Program, and implement new marketing initiatives and program infrastructure in support of our expanding global partner base.

This individual will report to the Head of Global Partner and Regional Marketing and will be based in our Burlington, MA headquarters.

Primary Responsibilities

• Implement tools, programs and processes to effectively drive channel behavior and to enable channel sales growth.
• Own the delivery of Veracode Partner Program assets, working closely with the corporate marketing team.
• Work closely with the corporate campaigns team and regional marketing teams to drive demand generation programs through the channel and help drive pipeline.
• Oversee the Veracode Partner Community. Ensure that content is up to date as new resources and tools are developed. Manage all related partner playbooks by continually reviewing materials and enhancing content as needed.
• Create off-the-shelf campaign kits to be leveraged by channel partners. Interface with and build relationships with partners for marketing program execution.
• Manage the monthly channel newsletter and webinar series, collaborating with product marketing and content marketing teams on relevant topics and driving all content.
• Play a key role in global reporting for channel marketing performance; identify key channel marketing metrics required to support the business and work with marketing operations to deliver as appropriate.
• Be passionate about building, motivating, supporting and enabling the channel to achieve revenue goals.

Qualifications

• Minimum of 5+ years marketing experience in a high tech environment. Knowledge of cybersecurity solutions a plus.
• Experience working with channel partners, and a successful track record in channel marketing.
• Strong verbal and written communication skills. Enjoys understanding the nuances and details of how technology works.
• Excellent organizational skills and multi-tasking capabilities; can quickly adapt to changes within a small, fast-paced environment.
• Strong analytics and reporting capabilities with project planning experience.
• Demonstrated ability to work effectively across teams dispersed in different geographic regions.
• Ability to manage multiple projects simultaneously and prioritize time with minimal supervision.
• Working knowledge of CRM and marketing automation tools

Bachelor’s degree required