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Fertility Centers of Illinois: Senior Marketing Manager

Glenview, IL
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Job Description

At Fertility Centers of Illinois/IntegraMed Fertility, we believe that every person, every couple, deserves compassionate care during the fertility treatment process. Every member of our team is dedicated to providing our patients every possible opportunity for successful family-building.
We are hiring for a full time Senior Marketing and Growth Manager to support our marketing and business development team.

The Senior Marketing and Growth Manager is responsible for being a brand steward of FCI and serve as liaison with sales and operations.
This exempt position reports to the Director of Operational Affairs and reports into the Central Business Office in Glenview, Illinois.

The Senior Marketing and Growth Manager job responsibilities include but are not limited to:
• Evaluates current business trends and proposes short and long term growth initiatives.
• Focus on new business development (new referring physicians/practices).
• Implement marketing plans and strategic initiatives to overcome business obstacles, drive market share, and achieve sales targets.
• Owns the full-cycle physician recruiting process including developing and iteration on hiring targets.
• Maintains and builds upon relationships with new and existing referral sources.
• Evaluates the effectiveness of current marketing programs and contributing to process improvement.
• Manages marketing media, such as: posting press releases, media articles and videos, patient education seminars, to insure inclusion on website.
• Gathers information for Hospitals and Community-based Organizations and events regarding Women’s Health Fairs, Newsletters, Web Chats, etc. for possible advertising and or PR Possibilities.
• Secures specs and advertising opportunity information (i.e., American Fertility Association (AFA), RESOLVE, INCIID, IAAC, etc.).
• Posts and maintains FCI doctor directory information.
• Participate in the development of annual and special marketing plans based on market research and consultation with appropriate senior management.
• Coordinates and implements internal and external communications activities including marketing, public relations, social media and internal communications that support the mission, values, strategic goals and services of Fertility Centers of Illinois.
• Is the primary point of contact for Marketing and Communications for FCI.
• Works in partnership with Integramed, regional leadership and service line directors to understand local marketing needs and business plans and how they correlate to FCI goals.
• Assists in the creation, planning and support of programs designed to drive physician visits, procedural volume and the utilization of facilities and services.
• Marketing Research/Measurement. Assists with special market research projects for assigned facilities/services. Evaluates marketing reports, operational outcomes and measures to develop ROI or campaign summary reports of major marketing initiatives.
• Internal Communications. Develops and produces internal communication vehicles such as authorized newsletters designed to inform associates, volunteers, and physicians about programs/services offered.
• Upon request, writes articles, letters and reports for senior leadership, as requested.
• Assists with change communications tactics and messaging; works in collaboration with Director of Operations for team projects and annual planning.
• Public Relations. Supports the coordination of release of news and information to the electronic and print media including media relations and new media activities such as social networking and video to obtain favorable coverage and engagement.
• Ability to work well in a very fast-paced environment while maintaining professionalism, composure and an individualized, compassionate approach to patient care.
• Skilled in developing and maintaining effective working relationships with physicians, employees, patients, public and external agencies.
• Ability to demonstrate: Critical thinking, exceptional time management, effective written and verbal communication, negotiation, motivation, conflict management and personnel development.



Skills & Requirements

Education/Experience Requirements:

•Five to seven years of applicable marketing communications experience with increasing responsibility.
•Bachelor Degree in Marketing, Business, Communications or related field.
•Knowledge of health care administrative practices, OB/GYN preferred.
•Knowledge of marketing techniques with consumer, physician and other influencers and referral sources.
•Solid understanding of the Chicagoland market and regional health care landscape.
•Excellent interpersonal, oral, written communication and presentation skills.
•Have a strong desire to work as part of a team and demonstrate ability to elevate and develop others by training, coaching, and mentoring team members.
•Previous experience working with media and providing crisis communication support.
•Outstanding critical thinking, organizational and planning skills.
•Ability to prioritize and handle multiple assignments.
•Prior budgeting experience required.

The Fertility Centers of Illinois offers:

•An amazing opportunity for you to make a transformative difference in people’s lives!
•Medical (Blue Cross/Blue Shield), dental, life, 401K with company match, STD, LTD, life insurance and vision coverage for full time employees.
•A very generous PTO policy and six (6) paid holidays.
•Free Annual Wellness Screenings/Flu Shots for all employees.
•Employee assistance program.

For additional information on FCI, please visit our website at www.FCIonline.com.

Fertility Centers of Illinois participates in E-Verify. E-Verify is a service that verifies authorization to work in the U.S through the U.S Department of Homeland Security (DHS) and the U.S Department of Social Security (SSA).
All offers of employment with Fertility Centers of Illinois/IntegraMed are contingent upon the background check, drug screen and reference check process.

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