Marketing Specialist (Social Media)

Corporate Office Saline, MI | Full Time | Marketing

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Job Description

Calling all Foodies! Don’t romaine calm, Busch’s is HIRING! Do you love food, fun and people? Are you looking for growth, development and excellent wages? We could make the perfect pear!

Our industry is ever changing and we are looking for individuals who are passionate about food and people. We are a family-owned, Michigan based company that is heavily rooted in the communities we serve.  Busch’s offers its employees benefits such as employee discounts, medical benefits including dental and optical, 401K with company match (restrictions apply) and even tuition reimbursement for qualifying students!

Specific Accountabilities:

  • Manage all company social media pages through Facebook, Twitter, Instagram, Pinterest, UnTappd, Yelp, TripAdvisor, Google and more
  • Create engaging content for social media, email, website, and other digital platforms
  • Run digital ads through Facebook, Instagram, Google and more
  • Seek information from guests via social media, blog, review sites, etc. to determine what needs are not being properly met and identify potential opportunities to better serve our guests
  • Develop an understanding of Busch’s target audience and develop strategy of how to best communicate with our target audience through social, email, and other digital platforms.
  • Launch weekly email marketing campaigns through Busch’s internal CRM system
  • Plan and coordinate in-store and off-site events to increase engagement between Busch’s and our guests. Enhance our community image through assisting with appropriate sponsorships. 
  • Promote B2B (business-to-business) marketing by partnering with vendors and neighboring businesses on various social media and email campaigns, cross-promotions, etc.
  • Exemplify Busch’s beliefs and behaviors when interacting with guests and potential guests both in store and offsite. 
  • Write copy for press releases, social media posts, website content and other materials as needed 
  • Get feedback from our best MyWay members to ensure we are taking care of their needs.  
  • Contribute to organizational effectiveness by offering information, suggestions and recommendations.

Skills & Requirements

 

Requirements

  • Bachelor degree in communications, marketing, business or related field
  • Experience managing social media business accounts required
  • Excellent writing skills required
  • Experience running Facebook ads and google ads preferred
  • Some public relations knowledge and/or experience preferred Some retail experience preferred. 
  • Proficient organization and planning skills, especially to manage multiple deadlines and projects.
  • Proficient presentation skills, including confidence in getting up in front of people.
  •  Proficient communication and interpersonal skills, including written, verbal and listening skills.
  • Proficient computer skills in excel, word and email. Able to learn and use a variety of proprietary applications and technology

Busch’s offers a cafeteria plan design for our health (including three medical plans), dental, vision and Colonial supplemental insurance. We also offer life insurance and short/long term disability insurance.  You have choices and options for all of these plans.  Busch’s is proud to offer additional benefits including paid vacation (with an option to purchase additional vacation time), 401k with company match, educational assistance and more. 

You can take pride in being a member of the Busch’s family and working in an environment where we truly care about our guests and the products we serve. We also take great care of the associates that take care of our guests. At Busch’s, we realize that without caring, motivated and personable associates, there would be no guests to serve.