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Content Writer

US - Remote
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Job Description

Job Title: Content Writer

US – Alpharetta, GA, Shakopee MN, or US- Remote

Aptean is changing. Our ERP solutions are transforming a huge range of global businesses, from food producers to manufacturers. In a world of generic enterprise software, we provide targeted solutions that bring together the very best technology and drive greater results. With over 2,400 employees, 50 different products and a global client base, there’s no better time to advance your career at Aptean.

Are you ready for what’s next, now? We are! At Aptean you can be part of a dynamic, high growth organization. Our fast-paced environment and dynamic departments are eager for a mover and shaker to step into this role and become an integral part of their team. 

 

About the Role

The Content Writer will develop crisp and creative content to support all marketing and communication initiatives through different channels. This role demands extensive experience writing and repurposing remarkable content for different industries that resonates with multiple audiences such as customers, partners, prospects as well as internally. You will also:

  • Manage multiple projects and write and edit content while focusing on quality and maintaining consistency with the “APTEAN voice”. Content may relate to:
  • Company websites/ landing pages
  • Blogs & Thought leadership articles
  • Whitepapers and other long-form content
  • Case studies
  • Videos
  • Infographics
  • Brochures
  • And content related activities for other asset types
  • Exhibit strong writing skills with  proven ability to ensure best practices in messaging and writing
  • Effectively handle both business and technology aspects of marketing content; convert complex technical information into appealing, easy to understand marketing content  
  • Collaborate and work effectively in large, complex organizational structures & cross functional/regional teams with rapidly changing requirements and shifting priorities to deliver projects within specified timelines
  • Research and parse valuable data from existing content and liaise seamlessly with in-house subject matter experts (SMEs) to develop meaningful content
  • Research trends, news, and social media content for strategic use in content development
  • Plan new and engaging pieces of content
  • Create and manage content creation calendar for our Importers & Distributors Marketing Team
  • Support other lead generation projects as required

 

About you

  • Typically requires Bachelor's/Master’s Degree in Journalism, English, marketing or Communications
  • Minimum 3-5 years of marketing experience in the IT Software/Services industry, including marketing communications, copy writing, editing, content development, content syndication
  • Impeccable command over grammar with excellent copy editing skills
  • Familiar with keyword research and search engine optimization
  • Analytical capabilities and experience for creating case studies and whitepapers
  • Proven ability to follow plans and directions
  • Excellent interpersonal skills
  • Hard-working, determined self-starter
  • Ability to manage stakeholder relationships to meet and exceed timing and budget goals.
  • Knowledge of business and industries across the Region- moderately good comprehension of technology trends across industries
  • Ability to handle digital content, while showing dexterity to juggle both online and offline content
  • Ability to manage internal and agency relationships to expedite content creation- experience with translation services, content creation agencies a plus
 

Learn from our differences. Celebrate our diversity. Grow and succeed together.

 

Aptean pledges to promote a company culture where diversity, equity and inclusion are central. We are committed to applying this principle as we interact with our customers, build our teams, cultivate our leaders and shape a company in which any employee can succeed, regardless of race, color, sex, national origin, sexuality and gender identity, religion, disability, age, status as a protected veteran or any other group status protected by law. Celebrating our diverse experiences, opinions and beliefs allows us to embrace what makes us unique and to use this as an asset in bringing innovative solutions to our customer base.

 

“At Aptean, our global and diverse employee base is our greatest asset. It is through embracing and understanding our differences that we are able to harness our individual power to maximize the success of our customers, our employees and our company.” – TVN Reddy

Skills & Requirements Qualifications