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Product Marketing Manager

GB-London
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Company Information Product Marketing Manager – Sovos

Product Marketing Manager

Corporate Marketing/Enablement·Full-Time·United Kingdom

Build Your Future With Us

The digitization of tax compliance is fundamentally changing global commerce and how businesses need to operate and grow. Governments now have real-time visibility into business data, creating new challenges and new opportunities for organizations around the world. At Sovos, we're transforming tax compliance from a business requirement into a driver of growth through AI-powered technology that delivers the accurate, real-time insights businesses need to make smarter decisions.

We're solving more than today's tax compliance challenges. We're helping reshape global economies by enabling organizations to navigate increasingly complex and rapidly changing regulatory environments with confidence – and helping communities thrive.

AI is accelerating what's possible, enabling tax and technology professionals to more effectively drive critical regulatory decisions. That's where Sovos excels, combining intelligent technology with human expertise to help customers stay ahead of change.

Don't worry if you don't check every box. We're focused on hiring great people, not perfect resumes. It's less about what you've done elsewhere and more about what you're capable of doing here.

At Sovos, we're building the future of tax compliance with AI-first products that solve real problems for finance, tax, and IT teams around the world. As we expand our AI capabilities, we're looking for a Product Marketing Manager to own positioning, messaging, and go-to-market for these products. You'll translate what our AI technology does into compelling narratives that resonate with customers, prospects, and sellers, working at the intersection of product, sales, and enablement to bring transformative capabilities to market.

More specifically, you will:

  • Develop clear, differentiated positioning and messaging for Sovos's AI-first products and agentic capabilities, grounded in the real problems they solve for buyers in tax, finance, and IT.
  • Plan and execute go-to-market launches for new AI-first products and features, building core assets including briefs, pitch decks, web copy, one-pagers, and FAQs whilst keeping them current as products evolve.
  • Partner with sales enablement to equip sellers with messaging, competitive positioning, and objection handling they need to sell AI-first products with confidence, and act as a subject-matter resource in key deals when needed.
  • Leverage AI tools to translate technical capabilities into business value that resonates with both practitioner and executive audiences, and collaborate with demand generation teams to turn positioning into pipeline-generating campaigns.
  • Stay ahead of the competitive and analyst landscape for AI in tax and compliance, partnering with corporate communications and analyst relations to secure third-party validation of our story.
  • Gather and synthesise field feedback including win/loss insights, competitive intelligence, and customer objections, feeding it back into positioning, product development, and launch metrics to continuously refine messaging and go-to-market motions.
  • You have 5-7 years of experience in product marketing, product management, or a closely related go-to-market function, ideally within B2B SaaS environments.
  • Experience marketing AI-first or data-intensive products is a strong advantage, with the ability to speak credibly about what makes an AI-first product different to position.
  • Strong written and verbal communication skills with the ability to turn complex, technical capabilities into simple, compelling stories that drive action.
  • Comfort with AI-assisted workflows and genuine curiosity about the AI landscape and how it's changing buyer expectations in tax, finance, and compliance.
  • Track record supporting product launches end-to-end, from planning through post-launch measurement, whilst operating in a global, matrixed environment with competing priorities.
  • Comfortable working directly with sales teams, hearing and using direct field feedback to sharpen messaging and go-to-market strategy.
  • Due to client contractual obligations, the successful candidate will be asked to clear a background check upon hire.

We believe in a transparent and comprehensive hiring process. Here's what you might expect:

1. Pre-Employment Assessment

Regionally specific assessments we use to mitigate bias and give every applicant a fair shot.

2. Video Interview

A chance to meet as many qualified applicants as possible and get to know you beyond your resume.

3. Meeting with a Recruiter

A conversation to talk through the role, your experience, and your goals.

4. Live Interviews with the Hiring Team

Meet the people you'll work with and dig into the day-to-day of the role.

The tools to enhance your life - because we want you to enjoy your life outside of work and inside!

  • Global Mentoring Programs
  • AI Tools and Technology from Day 1
  • Continuous Learning and Development
  • Language Learning Support
  • Global Employee Recognition Platform and Programs
  • Global Parental Leave Policy
  • 30 days holiday plus bank holidays
  • Private Health Insurance
  • Dental Insurance
  • Vision Coverage
  • Life Insurance
  • Critical Illness Cover
  • Income Protection
  • Pension with employer contribution
  • Employee Assistance Programme
Equal Opportunity Employer
Sovos is an equal opportunity employer committed to providing an environment that celebrates diversity and where equal employment opportunities are available to all applicants and employees. We do not discriminate against race, colour, religions, national origin, age, sex, marital status, physical or mental disability, veteran status, gender identity, sexual orientation, or any other characteristic provided by law. At Sovos, all employees are encouraged to bring their whole selves to work.

Company Background

Sovos is transforming tax compliance from a business requirement to a force for growth. Our flagship product, the Sovos Compliance Cloud platform, enables businesses to identify, determine, and report on every tax obligation across the globe. Sovos processes nearly 20 billion transactions per year, helping companies scale their compliance strategy in 150+ countries.

More than 100,000 customers – including half the Fortune 500 – trust Sovos’ tax and regulatory expertise and unparalleled integration with their business applications. Learn more at sovos.com.

Ready to make your move?

We'd love to hear from you. Use the Apply button at the top of this page to submit your application

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