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Team Lead, Product Marketing

US-District of Columbia
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Cvent is an exciting, fast-growing tech company that provides industry-leading software to meeting and event professionals around the world. We are looking for a Team Lead who fits in with our dynamic, fast-paced culture and has the skills to contribute to Cvent’s long-term growth. 

You will be part of a dynamic marketing team responsible for evolving and executing the go-to-market strategy for Cvent’s suite of group and transient business products.  You’ll be conceiving, crafting, and overseeing product marketing programs and communications. You’ll be working closely with product management, marketing, and sales in such areas as customer communication, messaging and positioning, value proposition development, and sales enablement. You will be the expert on the market, our competition, our target market, their pain points, and how our solutions address those pain points, as well as the buyers’ journey and sales process. 

Our ideal Team Lead, Product Marketing is passionate not only about developing go-to-market plans, but also overseeing marketing campaigns that generate leads and delivering tools that enable sales to convert opportunities. The most successful applicants will be the ones that are as comfortable in a technology discussion as they are brainstorming innovative campaign ideas.

What You Will Be Doing

 

       Assisting in the identification of market opportunities, articulate competitive differentiation, and deeply understand target segments to evolve and help execute the go-to-market strategy for a number of Cvent’s products

        Support the planning and management of the launch of new features and product releases, as well as assist with the development of go-to-market strategies for the product portfolio

       Leverage expertise to become a critical collaborator with relevant product managers

       Represent the interests of the product’s customers and its salespeople

       Create scoping and market requirement documents in addition to establishing value propositions and delivering solution-driven messaging that differentiates Cvent products from direct competitors and other marketing solutions providers

       Effectively communicate messaging to employees, prospects, customers, analysts, journalists, and other market influencers 

       Develop an understanding of the buyers and buying stages for multiple Cvent products and assist in generating strategies that improve the funnel

       Represent the Cvent marketing team and work cross-functionally with the corporate pricing team to create product pricing and monetization strategies

       Partner with marketing teams to support associated marketing initiatives and campaigns

       Collaborate with the sales enablement team to execute collateral, client presentations, proposal templates, etc. 

       Assist the sales team with calls and, when appropriate, provide deeper insight and understanding of multiple Cvent products

 

What You Need For This Position

 

        4 - 6 years of professional experience, a bonus if experience is in SaaS-based, technology products in the B2B space, or product marketing

        BA/BS in marketing or closely related field

        Strong written and verbal communication skills

        Strength in working with cross-functional teams including executive management, product management, operations, sales, and marketing

        Self-directed, organized, and disciplined team player who is capable of hands-on-execution and long-term business planning

        Experience in problem framing, data-driven problem solving, and implementing associated recommendations

        Entrepreneurial, creative, organized, self-motivated with attention to detail

        Ability to maintain composure in a fast-paced environment prone to sudden changes in priority

        Experience in content marketing and/or writing for a publication is a plus

        Hospitality industry experience is a plus

        Pragmatic Marketing training/certification knowledge is a plus

 

At Cvent we celebrate, support and are committed to creating a diverse and inclusive environment. We’re proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status or any other legally protected characteristics.