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Associate, Email Marketing (Contractual)

India-Gurugram
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Cvent is a leading meetings, events and hospitality technology provider with more than 4,300 employees and nearly 21,000 customers worldwide. Founded in 1999, the company delivers a comprehensive event marketing and management platform for event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business.

Job Description

Cvent India is looking for a smart person to help execute email marketing efforts. As a part of Global Demand Center, based out of Gurgaon, India, you will have access to best in class marketing tech stack and marketers. This is an excellent opportunity for anyone who has knowledge of email marketing tools and marketing automation concepts and tools. You will have an opportunity to make an impact on all the global campaigns we run. Work with the largest event management software company in the world to help capture, re-engage, and develop qualified prospects for Cvent’s multiple sales divisions. This is a fast-paced, timeline-driven, and demanding role that requires a self-starter with excellent motivation and attention to detail. This position will work with the Marketing and Sales teams to design and build demand generation campaigns including but not limited to event build, responsive emails and assist in high-level campaign metrics reporting for distribution to the Marketing and Sales divisions. This person will be working closely with sales and marketing operations to turn requirements into tailored, high impact marketing campaigns in order to increase engagement & conversion. 

Position Duties

  • Creating end to end campaign execution strategy, plan, design, process, QA & ROI reporting
  • Working closely with the Marketing and Sales teams to build campaigns that drive demand generation using Cvent and Marketo
  • Creating and building marketing email campaigns and landing pages that drive sales leads and increase prospect and client engagement (worked on any CRM tool/ email marketing tool)
  • Creating Events, HTML emails, and landing pages through Cvent Tool
  • Liaise with Planning team to develop and execute the marketing roadmap across all products
  • Create web pages supporting enhanced user experience through progressive profiling
  • Coordinating with Sales Operations to segment and collate prospect and client lists for registrants and attendee information
  • Design and develop drip campaigns to enable accelerated sales cycle and continuous engagement
  • Drawing up email campaign reporting to benchmark and measure success
  • Create enhanced reports to support Product marketing teams measure the performance of high impact marketing campaigns

Candidate Requirements

  • Fresher with basic/good HTML knowledge. 
  • 6 months contractual role initially (extendable role basis performance)
  • BA/MA/MBA/BCA/B.Tech with marketing/Engineering/technical background & Specialization.
  • Attention to detail, deadlines, and the ability to prioritize and execute multiple tasks, simultaneously.
  • Great analytical and logical ability. 
  • Fresher with basic/good HTML knowledge. 
  • 6 months contractual role initially (extendable role basis performance)
  • BA/MA/MBA/BCA/B.Tech with marketing/Engineering/technical background & Specialization.
  • Attention to detail, deadlines, and the ability to prioritize and execute multiple tasks, simultaneously.
  • Great analytical and logical ability

EEO[/AA]/Minorities/Females/Disabled/Veterans

At Cvent we celebrate, support and are committed to creating a diverse and inclusive environment.  We’re proud to be an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status or any other legally protected characteristics.

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