Responsible for managing all aspects of loyalty marketing, social media, and digital sales channels for all brands in portfolio to drive loyalty and frequency of guests that are engaged with each brand.
PRIMARY RESPONSIBILITIES – Including, but not limited to:
Loyalty Marketing
· Develop and execute email marketing campaigns targeting the Loyalty Club Members to drive customer engagement, retention, and sales through all channels.
· Create and manage email marketing calendars, including scheduling and segmentation of targeted campaigns.
· Responsible for overseeing creative development of emails to ensure content is optimized for maximum open and click-through rates and is compliant with email marketing regulations and best practices.
· Monitor email performance metrics (open rates, click-through rates, conversions) and analyze data to refine strategies and improve results.
· Other duties as assigned.
Social Media
· Work with Agency partners to develop and implement social media strategies that increase brand visibility, engagement, and loyalty across various social platforms.
· Create a content calendar outlining key themes, topics, and posting schedules for each channel. Responsible for overseeing development of high-quality, engaging content (including graphics, photos, videos, and captions) that aligns with brand voice and resonates with target audiences.
· Monitor social media channels for comments, messages, and mentions, and respond promptly to customer inquiries and feedback.
· Collaborate with cross-functional teams (i.e., culinary, operations) to develop social media content related to promotions, events, and menu updates.
· Other duties as assigned.
Marketing Websites
· Manage the brand website, ensuring content is up-to-date, accurate, and aligned with brand messaging and promotions.
· Collaborate with web developers/designers to implement website updates, improvements, and optimizations.
· Develop menu, promotion and pricing strategies for all off-premise digital sales channels (online ordering through brand website, catering, 3rd Party Delivery Partners) to ensure optimal revenue and margin.
· Oversee digital marketing partners development of SEO strategies and tactics that improve website visibility and drive organic traffic.
· Monitor website analytics (traffic, engagement, conversions) and use insights to optimize content and user experience.
· Other duties as assigned.
POSITION QUALIFICATIONS
Bachelor's degree in marketing, communications, or a related field; certifications in digital marketing are a plus.
Minimum 3-5 years’ experience.
· Agency experience is a plus
· Experience in Social Media Marketing and community management.
· Restaurant industry or hospitality experience is preferred.
- Proficiency in email marketing automation platforms and content management systems.
- Strong writing skills and an experienced eye for design and visual aesthetics.
- Analytical mindset with the ability to interpret data and metrics to drive actionable insights.
- Excellent communication and collaboration skills.
- Demonstrated experience managing marketing Agency resources and participating in cross-functional teams.
- Must be detail-oriented, organized, have good follow through and be self-motivated to multi-task and meet deadlines in a fast-paced environment.
Benefits:
- We provide competitive health care programs that are ACA compliant. Choose from four medical plans which feature benefits including – but not limited to: preventative care, physician services, hospital, emergency room and prescription drug coverage.
- Choice of two dental plans that cover basic and major dental care expenses: Basic Dental, Select Dental
- Optional EyeMed Plan provides basic eye exam and hardware benefits
- Flexible Spending Accounts (FSA's) Elect before-tax contributions to pay for eligible health care and/or dependent care expenses
- Life Insurance (Provided at no cost to team member) – Basic life insurance equal to 1x base salary + average of prior two years bonus (“covered compensation”), up to $250,000.
- Supplemental Life Insurance. You can purchase up to 4x covered compensation, with a maximum of $500,000. If supplemental employee life insurance is elected, additional coverage for spouse and/or children is also available.
- Basic AD&D insurance equal to 1x covered compensation.
- Short Term Disability (Provided at no cost to team member) – In the event of a medically approved illness or injury, STD provides salary continuation. Benefit is 60% of base salary ($1,400 weekly maximum benefit) for up to 26 weeks.
- Long Term Disability (Provided at no cost to team member) – 50% base salary LTD benefit continues salary if you are medically unable to work following 26 weeks of Short-Term Disability benefits.
- After 6 months of employment you are eligible to participate in the company’s 401(k) plan upon reaching 21 years of age. The company provides discretionary matching contributions subject to Board approval quarterly.
- Employee Assistance Program (EAP) (Provided at no cost to team member) – Confidential support and assistance for you and your family members on a variety of personal issues, including: stress, depression, addiction, grief, etc.
- Earn vacation based upon company policy
- Critical Illness coverage will help you with those non-medical costs that come along with a critical illness diagnosis and treatment, like loss of income, travel expenses and/or child-care.
- Accidents happen every day, and they can take a toll on your finances. Voluntary Accident insurance can help you with medical expenses when accidents occur.
- Hospital Indemnity plans can give you peace of mind knowing there is a cash infusion coming your way if you ever have to go to the hospital for treatment.
The salary range for this position is $70,000-75,000
Work Setting: In-person
400 W. Cummings Park, Suite 2900 | Woburn, MA 01801
