Marketing – Marketing Manager (Canada based)

Omnitracs, the world leader in technology solutions connecting fleets, carriers, shippers and customers throughout the transportation and logistics industry, is growing!

We are looking for the next marketing manager based in Toronto, Ontario, Canada.  The ideal candidate will be skilled at a variety of marketing functions but will focus on building and activating on targeted demand generation campaigns throughout the Canada market. Additionally, this individual will collaborate with our experts in Sales, Product Marketing, Marketing Operations and Customer Support to fill the sales funnel.

This candidate is metrics-minded and focused on business outcomes.  This is a highly valued position within the company that offers significant career growth opportunities for the right candidate.

Responsibilities

•             Collaborate to build high-quality, measurable campaigns focused on generating high return on marketing investment.

•             Measure tactics and campaigns for impact and ROI to shape future focus and spend.

•             Influence pipeline contribution through Business Development resources. 

•             Drive a portfolio of campaigns to effectively capitalize on competitive and market intelligence.

•             Support Value Selling methodologies through aligning campaign priorities with business needs and market trends.

•             Proactively collaborate with Sales leadership for GTM alignment on both priorities and results.

Qualifications

•             5+ years' experience in campaign architecture and demand gen results, preferably for a B2B SaaS/technology company.

•             Desire to innovate through experimentation.  Previous success utilizing A/B/N testing.

•             Experience with Account-based Marketing and Target Account Selling.

•             Successful experience partnering with Sales and other customer-facing groups to design and execute integrated campaigns.

•             Solid history of leveraging analytics to iterate decisions.

Personal Characteristics

•             Executive presence and consultative approach to collaboration.

•             Bias for action and want to move and fail fast. 

•             Growth minded.  Entrepreneurial spirit.

•             Outstanding communication skills, both written and spoken.

•             Active listener and collaborator with specific skills in consensus building.

•             Ability to build relationships with different roles and departments up and down the organization.