Chief Financial Officer (CFO) 

Aspira | Transformational Finance Leadership 

About Aspira 

For forty years, Aspira has been the market-leading software and services provider for the great outdoors, primarily for state and provincial parks and wildlife agencies. As part of our constant evolution, we're executing an aggressive multi-year transformation to accelerate revenue growth, optimize cost structures, and maximize shareholder value while expanding our market position. 

The leadership team has reset the company’s core values to drive our transformation: Customer Obsession, Forward Momentum, One Team One Dream, Radical Transparency, Win with Integrity, and Excellence guide everything we do. 

The Ideal Candidate 

As our CFO, you will play a critical role in fortifying our values across the company, ensuring they are embedded in our decision-making, operations, and growth trajectory. The ideal candidate is a strategic, hands-on finance executive who thrives in fast-paced, high-growth environments and excels at balancing financial discipline with business acceleration. This leader will have deep expertise in SaaS finance, strong cross-functional collaboration skills, and the ability to drive execution with urgency.  

Key Responsibilities  

Strategic Financial Leadership 

• Develop and implement SaaS pricing strategies aligned with market trends and customer needs 

• Partner with the CEO and leadership team as a strategic advisor on critical business decisions 

• Transform finance into a data- and action-oriented team delivering real-time insights across the organization, fostering a One Team culture that is driven to achieve Excellence 

• Lead and own board financial communications and investor updates with clear, data-backed insights, upholding our commitment to Radical Transparency 

Revenue Optimization 

• Drive a self-sustaining flywheel rooted in Customer Obsession, where delivering greater value fuels growth, creating a business model that benefits both customers and shareholders.  

• Back all revenue initiatives with robust financial modeling, ROI analysis, and performance tracking to achieve Excellence 

• Implement SaaS waterfall models to track revenue retention, expansion, churn, and contraction 

• Create and maintain customer and product analytics frameworks for growth visibility 

Cost Optimization & Operational Efficiency 

• Drive Forward Momentum by partnering with the COO on cost-saving initiatives and enforcing smarter spending  

• Optimize credit card processing to reduce transaction costs 

• Negotiate vendor contracts to minimize liabilities and optimize profitability 

• Automate core finance activities while maintaining accuracy and compliance 

Technology & Innovation  

• Implement AI-driven financial analytics for real-time visibility into costs and margin performance 

• Collaborate with CTO to ensure R&D investments are strategically allocated and optimized 

• Develop and enforce an R&D financial framework to maximize shareholder value from technology investments  

• Leverage data to uncover customer and product insights for data-driven decision-making 

Qualifications 

• MBA preferred with 10+ years of finance leadership experience, preferably in B2B SaaS or marketplace businesses 

• Private equity experience preferred, ideally with a multi-sponsor and exit track record 

• Proven track record in scaling revenue, optimizing cost structures, and leading finance teams through transformation 

• Deep expertise in SaaS pricing models, unit economics, FP&A, and operational finance 

• Strong background in cost optimization and investor communications 

• Demonstrated commitment to ethical financial practices and Win with Integrity principles 

Compensation & Benefits 

• Competitive Base Salary + Bonus; Equity Participation 

• Comprehensive benefits package