Director, Marketing and Communications

Bethesda, MD

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Job Description

The Director, Marketing and Communications is responsible for the planning, implementation, oversight and development of The Inn’s marketing and communication strategy, with a strong emphasis on fundraising and providing support for The Inn’s fundraising activities. The Director will work closely with colleagues on collaborative planning and implementation of marketing and fundraising activities. Using analytics for decision making, the Director, Marketing and Communications manages cross-departmental initiatives to meet and exceed the organization’s marketing and communication objectives of building donor engagement and awareness among our target audiences. Advises The Inn’s CEO on issues related to communications. This position serves as editor for all Inn communications and participates in public speaking on behalf of The Inn. The Director, Marketing and Communications supervises the communications staff and supports the Chief Development & Communications Officer on communications activities.

Administration:

·      Lead the development, implementation and evaluation of an annual multichannel strategic communications plan focused primarily on fundraising and donor engagement. Collaborate closely with the Chief Development and Communications Officer and the Department Directors on development of the plan.

·      Ensure that The Inn has the right mix of assets, channels, and tactics to build awareness and support among target audiences, especially donors and prospects. Oversee all marketing program activities, including multi-channel advertising, social media, content marketing, events, and more. 

·      In conjunction with the special events team, develop promotional plans and associated materials. Closely manage key deliverable dates and budget.

·      Direct all of digital content to maximize reach and engagement as well as to test the effectiveness of integrated campaigns or activities to include social media.

·      Create and manage the development, production and schedule of all print and digital collateral, including but not limited to brochures, newsletters, annual reports, mailings, advertisements, event programs and other promotional material to ensure timely distribution and produce the greatest results.

·      Use a strategic approach to oversee the updating of the website content to encourage maximum audience engagement.

·      Oversee reporting of key performance metrics, including website traffic and conversions, to effectively evaluate and refine marketing tactics.

·      Oversee and edit all Inn communications, ensuring accuracy, consistency, and clarity of final copy to promote and maintain a positive reputation for The Inn. Owns the Inn’s institutional “voice.”

·      Serve as brand ambassador to ensure compliance and integration of messaging with all other Children’s Inn communication channels and across the organization.

·      Support development, communications and special events as assigned, including giving tours and public speaking appearances, working at fundraising events or attending events to represent The Inn.

·      Manage relationships with the media and vendors such as web developers, videographers, graphic designers, professional photographers, etc. to assure all projects stay on schedule and within budget.

Personnel Management:

·      Provide supervision, training, coaching and mentoring to the Communications

Manager and Digital Media Coordinator.

Qualifications:

Education:

Bachelor's degree required, preferably in journalism, communications, public relations, marketing or a related discipline.

Experience:

Minimum ten years’ experience required. Prior supervisory experience required. The Director will have a proven track record of raising money through integrated marketing/fundraising campaigns to include email and social media campaigns Computer expertise required, including sophisticated command of design software programs, word processing and spreadsheets. Web content management experience is highly desirable. Nonprofit experience required.

Skills/Traits:

Excellent verbal and written communication skills required. Must demonstrate attention to detail and be extremely deadline oriented. Must work collaboratively and be able to handle multiple tasks of high priority in a professional, efficient and confidential manner. Ability to work under pressure and to respond flexibly and resourcefully to workload fluctuations is necessary. Must be able to project the professional, caring image of The Children’s Inn with poise and tact.

Health:

Must be in good general health with no history of chronic diseases that could be hazardous to the residents of The Children’s Inn.

Schedule:

Official schedule is Monday through Friday. Must be willing to be flexible on an as-needed basis. May include some weekends and evenings for events.