The Audience Marketing Manager is an expert in (and advocate) for their designated persona (Brokers), with a deep understanding of the real estate and technology businesses. This individual will be responsible for setting the marketing vision and strategy, including creation of effective messaging and positioning, content, customer journey, and sales enablement. This is a key role that requires the right balance of strategic thinking with a strong roll-up your sleeves and ‘get it done’ mentality.
ESSENTIAL RESPONSIBILITIES AND DUTIES:
- Highly cross-functional role, the individual will partner closely with Product, Sales, Customer Success, Creative, and Marketing Operations to ensure alignment of customer and prospect experience across products and organizational initiatives.
- Assess market landscape, trends, and opportunities, and evaluate priorities within the audience to set strategic focus.
- Develop a deep understanding of Lone Wolf’s products and their impact to the audience workflow.
- Develop detailed personas for the audience.
- Coordinate with cross-functional teams to enhance competitive intelligence and leverage this knowledge to create objection handling and sales enablement for revenue teams.
- Create overall positioning and supporting messages for audience campaigns.
- Support the Sales team with value pitch decks, battlecards, and integrated campaigns.
- Work with Customer Success team to identify evangelists and capture customer stories that demonstrate the value of Lone Wolf products.
- Supports the Product team by leading GoToMarket plans for major releases and new product launches, including development of key messages, differentiation points, and coordinating with Marketing on announcement and adoption campaigns.
- Collaborate with Audience Marketing peers and entire marketing team formally and informally to drive close alignment on strategies, tactics, and execution across personas and products.