Broker Audience Marketing Manager

CA-ON-Remote Based

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The Audience Marketing Manager is an expert in (and advocate) for their designated persona (Brokers), with a deep understanding of the real estate and technology businesses. This individual will be responsible for setting the marketing vision and strategy, including creation of effective messaging and positioning, content, customer journey, and sales enablement. This is a key role that requires the right balance of strategic thinking with a strong roll-up your sleeves and ‘get it done’ mentality.




  • Highly cross-functional role, the individual will partner closely with Product, Sales, Customer Success, Creative, and Marketing Operations to ensure alignment of customer and prospect experience across products and organizational initiatives.
  • Assess market landscape, trends, and opportunities, and evaluate priorities within the audience to set strategic focus.
  • Develop a deep understanding of Lone Wolf’s products and their impact to the audience workflow.
  • Develop detailed personas for the audience.
  • Coordinate with cross-functional teams to enhance competitive intelligence and leverage this knowledge to create objection handling and sales enablement for revenue teams.
  • Create overall positioning and supporting messages for audience campaigns.
  • Support the Sales team with value pitch decks, battlecards, and integrated campaigns.
  • Work with Customer Success team to identify evangelists and capture customer stories that demonstrate the value of Lone Wolf products.
  • Supports the Product team by leading GoToMarket plans for major releases and new product launches, including development of key messages, differentiation points, and coordinating with Marketing on announcement and adoption campaigns.
  • Collaborate with Audience Marketing peers and entire marketing team formally and informally to drive close alignment on strategies, tactics, and execution across personas and products.

Skills & Requirements


  • 3-5 years in Audience/Product Marketing, Growth Marketing, or Product Management.
  • Experience supporting or running product launches and feature releases.




  • Team player with the ability to work across a wide range of functions to lead and execute on cross-functional projects, driving alignment every step of the way.
  • Must be a strong public speaker, comfortable in front of large groups.
  • Excellent organizational and time management skills.
  • Sharp analytical and problem-solving skills.

About Lone Wolf Technologies

At Lone Wolf Technologies, we believe that when we work together we can build solutions that really make a difference in our clients’ lives and in the real estate industry. This is why we have created the industry’s leading real estate software to help our clients focus on achieving their goals by providing them with a complete enterprise solution.

In the ever changing world of real estate technology, we believe that our success comes from embracing our employees’ diverse skill sets and by developing and leveraging our client relationships.

We’ve become the largest real estate software company in North America. Our products provide our client’s with a competitive advantage in today’s market and nearly 10,000 offices are utilizing our feature rich, fully integrated windows and web based software solutions.

At Lone Wolf Technologies, we are an equal opportunity employer that is committed to inclusion and diversity. We hire and attract candidates from all backgrounds regardless of age, race, creed, colour, religion, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, status as a protected veteran or any other legally protected grounds and ensure that we will not discriminate on these basis. Please note that accommodations are available on request for candidates taking part in all aspects of the selection process. If you do require accommodations, please contact the Human Resources Department at Lone Wolf Technologies by calling 1-866-CRY-WOLF (1-866-279-9653) or emailing