Granicus is the leading provider of citizen engagement technologies and services for the public sector, bringing governments closer to the people they serve with the first-and-only Civic Engagement Platform. Granicus works with more than 4,500 government organizations and connects more than 220 million people in the largest Citizen Subscriber Network of its kind.

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Marketing Automation Specialist

$50,000-$60,000 + Bonus*

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Job Description

Are you passionate about online marketing? Love effective copy and amazingly effective emails? Get excited over A/B testing results and landing page optimization? Read Hubspot, Clickz, Inbound, Growthhacker, and MarketingSherpa for fun? Then this job is for you!

The Marketing Automation Specialist will draw on his/her professional, personal, and creative experience to help develop and implement effective online campaigns and audience acquisition strategies for GovLoop. Strong candidates will have an enthusiasm for the public sector and technology, get excited about data, has knowledge of email marketing and digital marketing, and has demonstrated ability to achieve goals through metrics.

What You'll Do:

·        Act as Marketo subject matter expert in activities including, but not limited

·        to:

o   Execute daily email campaigns, up to 30 per week

o   Building email drip campaign

o   Building multi-channel campaigns

o   Building landing pages

o   List building (including understanding segmentation that drives engagement)

o   Building forms and optimizing conversion rates

o   A/B testing

·        Identify and implement audience acquisition, curation, and segmentation techniques to effectively grow, nurture, and maintain audiences

·        Report on and track digital analytics through the marketing funnel and its impact on sales pipeline and bookings

·        Provide insightful reporting, analysis and core metric dashboarding; work with team to ensure understanding of campaign and business issues and priorities

·        Adopt a “test and learn” approach to campaign design in order to maximize results and establish best practices

·        Work with the Sr. Digital Marketing Manager to set-up and execute the overall marketing strategy

·        Continuously evaluate emerging digital technologies and brainstorm new and creative growth strategies

Skills & Requirements

Who You Are:

·        You are a marketing professional with 2+ years of relevant experience in digital marketing

·        You have excellent organization skills, and the ability to manage multiple projects

efficiently and on a deadline

·        You are comfortable in a fast-paced and entrepreneurial environment

·        You are a problem solver

·        You are collaborative, creative and goal-oriented

·        You are a quick learner that is passionate about email marketing and all things digital

·        You are not intimidated by large datasets or maintaining reporting documents

·        You are proficient with email marketing software (Marketo highly preferred)

·        Experience in B2B marketing preferred

*starting rate may vary by experience and/or location

#LI-NS1 #Li-Remote 


Benefits: At Granicus, we offer a competitive benefits package that allows employees to tailor benefits to their needs. Benefits listed below are for employees based in the U.S.

  • Flexible Time Off
  • Medical (includes an option that is paid 100% by Granicus!), Dental & Vision Insurance
  • 401(k) plan with matching contribution
  • Tuition & Training Reimbursement
  • Paid Parental Leave
  • Employer paid Short and Long Term Disability Insurance, Group Term Life Insurance and AD&D Insurance
  • Group legal coverage 
  • Transit and/or parking supplement for office based employees
  • Free snacks and drinks in our offices
  • And more!

Granicus is committed to providing equal employment opportunities. All qualified applicants and employees will be considered for employment and advancement without regard to race, color, religion, creed, national origin, ancestry, sex, gender, gender identity, gender expression, physical or mental disability, age, genetic information, sexual or affectional orientation, marital status, status with regard to public assistance, familial status, military or veteran status or any other status protected by applicable law. 

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