Granicus is the leading provider of citizen engagement technologies and services for the public sector, bringing governments closer to the people they serve with the first-and-only Civic Engagement Platform. Granicus works with more than 5,500 government organizations and connects more than 280 million people in the largest Citizen Subscriber Network of its kind.

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Marketing Specialist

Melbourne, VIC
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Job Description

Bang the Table (now a part of Granicus) is a global leader in digital community and stakeholder engagement software. Our flagship product, EngagementHQ, is used by planners and government agencies around the world to give stakeholders and citizens opportunities for involvement in key decision making, while empowering engagement professionals with a unique suite of tools for capturing and analysing stakeholder input.

Job Summary:

The Marketing Specialist will work closely with the Business Development and Client Success teams to execute the marketing plan, create content, manage campaigns, generate demand, track performance, and use data to enhance initiatives.

We are seeking an individual with excellent organisational skills with a strong understanding of marketing’s impact on revenue generation, with the ability to prioritise tasks in a fast-paced environment.

Bang the Table is a remote first company (this isn’t temporary).  While we have virtual teams, you have the option for in-office work should you be located near our Melbourne office.

Skills & Requirements

What you’ll do:

  •  Support the Global Marketing Team in executing the Marketing Plan
  •  Play a key role in organising webinars, conferences, trade shows and other events, taking the lead on specific   projects where required
  •  Partner with cross-functional teams to create and edit content, write copy for ads, briefs, emails, presentations,   press releases, marketing materials and create other content
  •  Contribute ideas and concepts for marketing programs designed to promote and grow the brand
  •  Work effectively with internal and external stakeholders to progress programs that are impactful
  •  Assist in building programs and messaging for different personas
  •  Manage social media pages by posting updates and responding to comments and messages
  •  Manage aspects of key marketing systems (marketing automation, CRM) used to generate, distribute, and report   on the marketing funnel and its impact on sales pipeline and bookings
  • Monitor projects and campaigns to optimise performance based on industry best practices
  • Produce, analyse and maintain metrics reports on marketing and sales activities, effectiveness, and business impact

 

Who you are:

 

  • You have 2+ years in software marketing, government communications or high-touch sales
  • You possess a working understanding of Account Based Marketing (ABM) best practices
  • You have experience working with key marketing systems, such as Salesforce and Zoom Webinars
  • You are a self-starter that requires minimal supervision and has the business acumen to prioritise projects and workload
  • You are an excellent communicator with great written skills – You know a good subject line from a great one
  • You have great organisation and project management skills, and understand how to manage the priorities of multiple stakeholders in a complex environment
  • You possess the ability to work well in a fast-paced environment where functioning autonomously and collaborating as part of an international team are equally important 
  • You understand that marketing is science and art – you are as happy using Excel as writing copy
  • You are passionate and/or experienced in working with public sector entities 

 

Qualifications