Marketing Associate

Title:            Marketing Associate

Reports to:     Marketing Manager, ANZ (temp Managing Director, ANZ)

Location:     Melbourne or remotely within Australia

Granicus is a global GovTech leader, helping over 5,500 governments around the world transform how they inform, engage and serve their communities. With the acquisition of OpenCities and Bang the Table, Granicus has invested in scaling the best of Australian innovation globally and bringing global best practices and technologies from its operations in the USA, Canada and UK to Australia & New Zealand.

Job Summary

The Marketing Specialist will work closely with the Growth and Customer Success teams to execute marketing strategies, create content, manage events & campaigns, generate demand, track performance, and use data to enhance initiatives.

We are seeking an individual with excellent organisational skills, a strong understanding of marketing’s impact on revenue generation, and the ability to self-organise and prioritise tasks in a fast-paced environment.

Granicus is a remote-first company (this isn’t temporary). While we have virtual teams, you have the option for in-office work should you be located near our Melbourne office.

What You’ll Do

·        Support the Global Marketing Team in executing the Marketing Plan

·        Play a key role in organising webinars, conferences (virtual and in-person), trade shows and other events, taking the lead on specific projects where required

·        Partner with cross-functional teams to create and edit content, write copy for ads, briefs, emails, presentations, press releases, marketing materials, and create other content

·        Contribute ideas and concepts for marketing programs designed to promote and grow the brand

·        Work effectively with internal and external stakeholders to progress impactful programs

·        Assist in building programs and messaging for different personas

·        Manage social media pages by posting updates and responding to comments and messages

·        Manage aspects of critical marketing systems (marketing automation, CRM) used to generate, distribute, and report on the marketing funnel and its impact on sales pipeline and bookings

·        Monitor projects and campaigns to optimise performance based on industry best practices

·        Produce, analyse and maintain metrics reports on marketing and sales activities, effectiveness, and business impact

Who You Are

·        You have 2+ years in software marketing, government communications or high-touch sales

·        You possess a working understanding of Account-Based Marketing (ABM) best practices

·        You have experience working with key marketing systems, such as Salesforce and Zoom Webinars

·        You are a self-starter that requires minimal supervision and has the business acumen to prioritise projects and workload

·        You are an excellent communicator with great written skills – You know a good subject line from a great one

·        You have excellent organisation and project management skills and understand how to manage the priorities of multiple stakeholders in a complex environment

·        You possess the ability to work well in a fast-paced environment where functioning autonomously and collaborating as part of an international team are equally important

·        You understand that marketing is science and art – you are as happy using Excel as writing copy

·        You are passionate and experienced in working with public sector entities