Marketo is truly at the forefront of the rapidly evolving and competitive landscape of Marketing Technology and experiencing hyper-growth. We have the most inspired, customer-obsessed people supercharging a nation of empowered marketers with inspiration, education and an unrivaled engagement platform. Our people are fueled with a passion for innovation, competition, and a relentless commitment to making the Marketer successful. That fire is what makes Marketo an amazing place to work. Headquartered in San Mateo, CA, Marketo serves customers all over the world and has offices in Denver, CO; Portland, OR; Atlanta, GA; Seattle, WA; Dublin, Ireland; London, UK; Tel Aviv; Sydney, Australia; and Tokyo, Japan.
At Marketo, we are creating the world’s leading
engagement platform that empowers marketers to deliver the authentic
experiences customers desire at scale. Our team is fueled with a passion for
innovation, growth, and a relentless commitment to making the Marketer successful.
We hire dynamic, passionate, and innovative individuals who thrive in fast
Marketo is looking for a Demand Generation Specialist. The
position is on Marketo’s Award-Winning Commercial Demand Generation team,
reporting into the Head of Demand Generation, Commercial. The role will be
focused on prospect-facing demand generation – driving leads through awareness,
consideration and decision stages to support our new logo business. The right
candidate for this position will be a self-starter, savvy with marketing
technology, data-driven, excellent writing skills, able to work across teams
and a desire to excel and over-achieve at every step of the way. The Marketing
Specialist will leverage multiple channels to execute demand generation
campaigns including email, web, webinars, digital, field events and lead nurture.
Above all, the role will require the right attitude – a willingness to learn,
the desire to grow personally and professionally, and the drive to produce
This role sits in our San Mateo office.
What will you do?
- Develop, launch, analyze and test
targeted email and nurture campaigns in Marketo
- Build webinars reaching our ideal
- Analyze success of programs and
optimize where needed
- Determine content gaps and
collaborate with the content team to develop new assets
- Partner with Segment Marketing to
refine messaging and content for targeted campaigns
- Collaborate with Marketing
Operations team to improve data quality, reporting, and segmentation
- Collaborate with digital, field,
and other demand gen marketers to build account-based marketing campaigns
- Develop monthly and quarterly
multi-channel program plans that will ensure we hit our revenue goals
- Able to set, measure, track and
report on marketing contribution and program goals
Is this you?
- Ability to flourish in an
extremely fast-paced, always changing environment
- Must be a quick learner, hands-on
experience using Marketo or another Marketing Automation software or email
- Hands-on experience with
Salesforce.com CRM experience, including creating custom reports, special views
- 2+ years of experience working in
marketing with a focus on demand generation/lead generation
- Self-starter, can work
independently and proactively to resolve issues, take ownership of projects and
- Extreme attention to detail, time
management, organization skills
- Comfort with working with Sales to
communicate marketing updates, drive projects to desired results and
trouble-shoot issues, proactively coming up with solutions and recommendations
- Strong writing and presentation
- College graduate with B.A./B.S.
degree in Business, Marketing, Communications or Management preferred
Why Team Purple?
- Marketo creates a
culture that is customer obsessed, radically transparent, and boldly
been ranked consistently as a top place to work with local business journals,
Inc., Great Places to Work, and others
offer competitive pay and great benefits including health, dental, vision, and
perks include discounted gym membership and commuter benefits, tuition
reimbursement, fully stocked kitchens, time off for community service, and more
Marketo is an equal opportunity employer.