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Demand Generation Marketing Specialist

US-CA-San Mateo
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Company Information

Marketo is truly at the forefront of the rapidly evolving and competitive landscape of Marketing Technology and experiencing hyper-growth. We have the most inspired, customer-obsessed people supercharging a nation of empowered marketers with inspiration, education and an unrivaled engagement platform. Our people are fueled with a passion for innovation, competition, and a relentless commitment to making the Marketer successful. That fire is what makes Marketo an amazing place to work. Headquartered in San Mateo, CA, Marketo serves customers all over the world and has offices in Denver, CO; Portland, OR; Atlanta, GA; Seattle, WA; Dublin, Ireland; London, UK; Tel Aviv; Sydney, Australia; and Tokyo, Japan.

Job Description

Who are we?

At Marketo, we are creating the world’s leading engagement platform that empowers marketers to deliver the authentic experiences customers desire at scale. Our team is fueled with a passion for innovation, growth, and a relentless commitment to making the Marketer successful. We hire dynamic, passionate, and innovative individuals who thrive in fast paced environments.

The Opportunity

Marketo is looking for a Demand Generation Specialist. The position is on Marketo’s Award-Winning Commercial Demand Generation team, reporting into the Head of Demand Generation, Commercial. The role will be focused on prospect-facing demand generation – driving leads through awareness, consideration and decision stages to support our new logo business. The right candidate for this position will be a self-starter, savvy with marketing technology, data-driven, excellent writing skills, able to work across teams and a desire to excel and over-achieve at every step of the way. The Marketing Specialist will leverage multiple channels to execute demand generation campaigns including email, web, webinars, digital, field events and lead nurture. Above all, the role will require the right attitude – a willingness to learn, the desire to grow personally and professionally, and the drive to produce world-class campaigns.

This role sits in our San Mateo office.

What will you do?

  • Develop, launch, analyze and test targeted email and nurture campaigns in Marketo
  • Build webinars reaching our ideal prospects
  • Analyze success of programs and optimize where needed
  • Determine content gaps and collaborate with the content team to develop new assets
  • Partner with Segment Marketing to refine messaging and content for targeted campaigns
  • Collaborate with Marketing Operations team to improve data quality, reporting, and segmentation
  • Collaborate with digital, field, and other demand gen marketers to build account-based marketing campaigns
  • Develop monthly and quarterly multi-channel program plans that will ensure we hit our revenue goals
  • Able to set, measure, track and report on marketing contribution and program goals

Is this you?

  • Ability to flourish in an extremely fast-paced, always changing environment
  • Must be a quick learner, hands-on experience using Marketo or another Marketing Automation software or email marketing solution
  • Hands-on experience with CRM experience, including creating custom reports, special views for Sales
  • 2+ years of experience working in marketing with a focus on demand generation/lead generation
  • Self-starter, can work independently and proactively to resolve issues, take ownership of projects and process
  • Extreme attention to detail, time management, organization skills
  • Comfort with working with Sales to communicate marketing updates, drive projects to desired results and trouble-shoot issues, proactively coming up with solutions and recommendations
  • Strong writing and presentation skills
  • College graduate with B.A./B.S. degree in Business, Marketing, Communications or Management preferred

 Why Team Purple?

Marketo is an equal opportunity employer.


Skills & Requirements Qualifications