Marketo is truly at the forefront of the rapidly evolving and competitive landscape of Marketing Technology and experiencing hyper-growth. We have the most inspired, customer-obsessed people supercharging a nation of empowered marketers with inspiration, education and an unrivaled engagement platform. Our people are fueled with a passion for innovation, competition, and a relentless commitment to making the Marketer successful. That fire is what makes Marketo an amazing place to work. Headquartered in San Mateo, CA, Marketo serves customers all over the world and has offices in Denver, CO; Portland, OR; Atlanta, GA; Seattle, WA; Dublin, Ireland; London, UK; Tel Aviv; Sydney, Australia; and Tokyo, Japan.
is looking for an experienced, high energy and passionate Field Marketing
Manager for Southern Europe (Spain, Italy are key).
role reports directly to the Senior Director of Marketing EMEA and works
closely with corporate communications, EMEA marketing and the EMEA Leadership
team to ensure all communications are aligned with business and marketing
priorities. The ideal candidate will
meet all required qualifications, is a self-starter, flexible and a true team
role will mainly be based in Paris with some international travel required.
Field Marketing Manager, you will be responsible for building and owning the
delivery of a marketing plan that ensures that Marketo’s revenue goals in your
market are met. To be successful, candidates will have to demonstrate extensive
experience in helping organisations grow through a wide range of marketing
activity from field to digital to traditional marketing techniques. Key
responsibilities for this role include:
- Develop and drive the overall
marketing plan for the market, identifying the channels/activities/programs
which will support the achievement of quarterly pipeline and revenue goals.
- Directly engage with the EMEA and
global marketing teams (Product Marketing/Demand
Gen/PR/Event/Digital/Content/Customer) to help drive demand creation, build
pipeline, support new customer acquisition and retain existing customers.
- Manage and execute on key field
marketing activity in the market.
- Work closely with marketing peers and
key account leads to deliver a set of ABM (account-based marketing) initiatives
to targeted industries and segments.
- Build and maintain on-going
communications with the regional sales VP’s and directors, marketing peers and
- Effectively present Marketo directly
to potential customers and at industry events
- Forecast, measure and analyse the impact
of programs on sales cycles; produce weekly reports and monthly dashboards to
demonstrate campaign progress and region success.
- Work with Sales to develop their understanding
and gain their participation in marketing programs, where appropriate.
- Identify sales training needs and collaboratively
with product marketing and sales enablement develop programs to provide
regional support through sales tools, training and market expertise to the
sales force to ensure their ability to consultatively sell solutions.
Required Skills/ Experience:
is a high-energy, hard-charging, high-performance company! Our Regional
Marketing Manager is an analytical and strategic thinker with a creative
mindset. You have a strong attention to detail, are well organized and can
manage multiple projects simultaneously. You thrive in a fast-paced
entrepreneurial environment. Required experience and skills include:
- 8+ years of marketing experience
including field marketing experience with demonstrated success in SaaS or
- Language skills: Native Spanish
speaker, fluent in English and French.
- This is a multi-disciplinary role,
giving broad exposure across all areas of marketing. The successful candidate
will have a demonstrated track record of achievement, proven ability to learn quickly
on the job and manage multiple projects simultaneously.
- Marketing or business graduate with
strong experience working in B2B or technology.
- Previous experience developing,
executing and managing events, webinars, partner marketing initiatives, customer
engagement programs, online advertising, sponsorships, target account
marketing, hospitality and direct marketing campaigns
- Strong project management skills and
experience, including managing external agencies
- Candidates should be proficient in MS
office applications and experience with CRM and marketing automation systems
will be advantageous
- Analytical and results orientated
individual in tune with revenue marketing principles
- Strong communication and
interpersonal skills, including excellent writing skills
- Must possess a passion for learning
industry-leading marketing tactics and best practices
Marketo is an equal