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Marketing Technology & Innovation Manager

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Company Information

Marketo is truly at the forefront of the rapidly evolving and competitive landscape of Marketing Technology and experiencing hyper-growth. We have the most inspired, customer-obsessed people supercharging a nation of empowered marketers with inspiration, education and an unrivaled engagement platform. Our people are fueled with a passion for innovation, competition, and a relentless commitment to making the Marketer successful. That fire is what makes Marketo an amazing place to work. Headquartered in San Mateo, CA, Marketo serves customers all over the world and has offices in Denver, CO; Portland, OR; Atlanta, GA; Seattle, WA; Dublin, Ireland; London, UK; Tel Aviv; Sydney, Australia; and Tokyo, Japan.

Job Description

The Opportunity

As a Senior Manager, Marketing Technology & Innovation you will be instrumental in overseeing the Marketo implementation, supporting the marketing operations infrastructure, defining scalable processes, managing the technology vendors, and analyzing operational insights to optimize the implementation.

  • Provide technical/operational support of the Marketo instances (effectively 1st line support)
  • Recommend and integrate new technologies in the instances
  • Ensure processes and best practices are in place to maintain the integrity of Marketo data
  • Effectively manage a variety of technology, data, and service vendors
  • Provide leadership in defining, mapping, and documenting key marketing processes


  • Minimum 5-7 years of experience in a Marketing Operations role or similar position, 10 years of operations or analytics experience
  • Bachelor’s degree in computer science or related field (or equivalent experience)
  • Experience in business analytics and data analysis, including Alteryx and Tableau
  • Advanced user of Marketo
  • Current Marketo certification (MCE minimum, MCSA preferred)
  • expertise
  • Deep expertise and experience in B2B marketing
  • Understanding of data mining, data warehousing, business intelligence, and lead management processes and technologies
  • Strong analytical skills and ability to translate complex data sets to concrete business recommendations for marketing and sales leadership with the goal to optimize revenue generating investments
  • Excellent communication skills: verbal, written, and presentation
  • Innovative, motivated, organized, high energy team player
  • Process and quality orientation with attention to detail


Marketo is an equal opportunity employer.

Skills & Requirements Qualifications