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At Numerator, we believe tomorrow’s success starts with today’s market intelligence. We empower the world’s leading brands and retailers with unmatched insights into consumer behavior and the influencers that drive it.
Role Title: Senior Research Executive, FMCG
Location: Nairobi, Kenya
Worldpanel by Numerator provides consumer data representing nearly 6 billion consumers in 65 countries, offering brands a multi-dimensional view of how people think, how they shop, and how they consume, so they can set bold strategies and drive sustainable business impact.
About the Role
If you're looking for a unique and exciting growth opportunity in the marketing research and consulting space, then look no further!
Worldpanel by Numerator is looking for a confident and passionate experienced executive to work on a portfolio of clients within the FMCG sector in Kenya.
He/she will be responsible for driving high-impact strategic client delivery powered by consumer and shopper panel data purchase measurement, translating real consumer behaviour into clear, actionable growth strategies for FMCG clients in Kenya .
Role Overview
- Build and maintain client relations and act as trusted partner for clients- be the main contact and lead on FMCG client/s
- Deliver high-quality, insight-led analyses and recommendations based on consumer and shopper panel data.
- Strong analytical skills, comfortable with disparate sets of quantitative data and ability to draw accurate causal linkages.
· Strong capability in consumer panel research, including translating longitudinal behaviour into growth strategy
- Ability to demonstrate a good knowledge of the FMCG sector and make relevant recommendations to the client.
- Demonstrates a sound knowledge of consumer behaviour, the FMCG sector, market trends in Kenya and make relevant recommendations to clients
- Support clients in driving business growth and achieving positive outcomes through the effective utilization of consumer panel data.
- Manage your workload, establish priorities, and proactively find solutions to meet client demands.
- Deliver presentations that meet client objectives, highlighting relevant patterns and implications, and offering actionable recommendations based on shopper data and insights.
Role Requirements & Capabilities
• Atleast 6 years’ proven experience in consumer research and shopper insights preferably in a reputable market research organization.
• The ability to interpret and communicate complex consumer datasets and translate findings into practical business recommendations.
• Strong verbal and visual presentation skills, with the ability to confidently articulate insightful and impactful presentations.
• Curious nature, possessing strong analytical skills and a true enthusiasm for understanding consumer behavior.
• Optimistic attitude, willing to get involved and contribute to the team's goals and objectives.
• Highly collaborative and adaptable, able to work effectively in diverse cultural and technical environments.
• Outstanding communication and interpersonal skills, enabling you to connect with partners across
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