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Associate Strategic Analyst, Adult Learner Recruitment

Location: Richmond, VA
Number: 577244
Job Category: Marketing
Job Department: Enrollment Services
Job Family: Campaign Strategy, Targeting & Demographics
Job Type: Full Time
Level: Experienced



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Company Information

 

About EAB

At EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,500 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across five major areas: enrollment, student success, institutional strategy, data & analytics, and diversity, equity, and inclusion (DE&I). We work with each partner differently, tailoring our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve.

At EAB, we serve not only our partner institutions but each other—that's why we are always working to make sure our employees love their jobs and are invested in their communities. See how we've been recognized for this dedication to our employees by checking out our recent awards.

For more information, visit our Careers page. 

The Role in Brief:

Associate Strategic Analyst, Adult Learner Recruitment

The Strategic Analysis team is focused on optimizing partner campaigns and creating impactful program-level reporting and presentations for our client services and sales teams, leveraging what we know across the marketplace for the benefit of each individual client and better enabling EAB to achieve each client’s stated enrollment goals. As a Strategic Analyst, you will gather, analyze and interpret campaign results and other market factors to measure the effectiveness of direct marketing programs and client performance, providing proactive audience and marketing recommendations to generate the greatest return-on-investment.

 

This role is based in Richmond, VA and is open to remote applicants. 


Primary Responsibilities:

In conjunction with partner services, develop marketing strategies from an audience and product standpoint, providing customized campaign recommendations to achieve clients' short- and long-term goals

  • Provide data-driven, audience selection recommendations for use in marketing campaigns
  • Provide proactive analytical and monitoring support to client-focused account teams; diagnose and identify immediate improvement and up-sell opportunities
  • Clearly communicate campaign performance results to account teams and management; develop comprehensive client presentations to create compelling, holistic analysis which demonstrates EAB’s value and ROI
  • Use a variety of statistic, analytic, data visualization tools to project, monitor, report campaign strategy outcomes
  • Utilize data visualization tools to create reports and dashboards
  • Serve as analysis thought leader in internal client services meetings
  • Understand the higher education landscape and leading practices in direct & digital marketing as well as EAB’s products and services utilizing a data-driven approach to achieving unique institutional goals of our higher education clients
  • Perform other related responsibilities as assigned

Basic Qualifications:

  • Bachelor’s degree in an analytically related field (e.g., mathematics, statistics, engineering, computer science, economics, business, etc.)
  • Demonstrated ability to think analytically and conceptually
  • Experience developing compelling presentations and communicating insights to inform and influence business decisions
  • Experience conducting analyses (medium agnostic)
  • Strong demonstration of deductive reasoning

Ideal Qualifications:

  • Professional or educational background in analysis of marketing programs or higher education
  • Experience in a direct marketing environment
  • Experience using data visualization tools
  • Self-starter with a real drive for impact and an entrepreneurial mindset
  • Excellent interpersonal, verbal, written, and persuasive communication skills
  • Solid technical database knowledge and experience applying SQL concepts
  • Commitment to valuing diversity, practicing inclusive behaviors, and contributing to an equitable working and continual learning environment in support of EAB’s DE&I Promise

If you’ve reached this section of the job description and are unsure of whether to apply, please do! At EAB, we welcome diversity of background and experience. We would encourage you to submit an application if this is a role you would be passionate about doing every day.

 

Benefits:

Consistent with our belief that our employees are our most valuable resource, EAB offers a competitive and inclusive benefits package.

·       Medical, dental, and vision insurance; dependents and domestic partners eligible

·       401(k) retirement plan with company match

·       20+ days of PTO annually, in addition to paid firm holidays

·       Daytime leave policy for community service or fitness activities (up to 10 hours a month each)

·       Paid parental leave for birthing and non-birthing parents

·       Phase Back to Work program for employees returning from parental leave

·       Infertility treatment coverage and adoption or surrogacy assistance

·       Wellness programs including gym discounts and incentives to promote healthy living

·       Dynamic growth opportunities with merit-based promotion philosophy

·       Benefits kick in day one, see the full details here.

 

At EAB, we believe that to fulfill our mission to “make education smarter and our communities stronger” we need team members who bring a diversity of perspectives to the table and are committed to fostering a workplace where each team member is valued, respected and heard.

To that end, EAB is an Equal Opportunity Employer, and we make employment decisions on the basis of qualifications, merit and business need. We don’t discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.