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Director - Sales

Dallas, TX | Full Time | Sales
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Job Description


The Director - Sales is responsible for all aspects of the daily sales function to drive business through existing through both existing and targeted customers nationally.  The Director – Sales will be responsible for a team of 2 direct reports.  This position will also leverage broker relationships, ensuring flawless execution in c-store, food service, school, and government channels.


  • Lead and develop a team of 2 Sales Managers
  • Tactical management of broker budgets and monthly spends.
  • Grow existing and new business through effective broker management.
  • Drive brand growth by working cross-functionally with the Shopper Marketing team to implement retail POS materials.
  • Ensure retail execution around increasing space, pricing, promotion, distribution, SKU management, etc.
  • Leverage merchandising and placement of in-store tools to grow branded products.
  • Work in concert with Sales team to drive corporate initiatives.
  • Encourage growth within the area through benchmarking, customer leads, organized approach, and best practices.
  • Participate in industry specific associations, trade shows, and customer events.


  • 10+ years of sales experience in the consumer products industry, preferred in c-store, food service, school and/or government channels.
  • Warehouse management experience is required.
  • Dairy experience is strongly preferred.



  • Must have a proven track record of success growing sales and developing new customers.
  • Negotiation and conflict resolution skills.
  • Excellent oral and written communication skills.
  • Proficient in Microsoft Office.
  • Ability to influence others.
  • Ability to be effective in a results driven, entrepreneurial, fast-paced work environment.
  • Analytical and decision making ability.
  • Demonstrated ability to prioritize, self-motivate, and manage time effectively.


  • Bachelor’s Degree is required.


  • Normal office environment with little exposure to noise, dust and temperatures.
  • The ability to lift, carry or otherwise move objects of up to 10 pounds is necessary.
  • Normally works a regular schedule of hours, however hours may vary depending on the project or assignment.
  • Must be able to travel 50+% of the time.
Skills & Requirements Qualifications