The Opportunity: Mid-Market Account Executive

Join our growing sales team as a Mid-Market Account Executive focused on driving new business growth and expanding market presence. This role is responsible for identifying, prospecting, and closing net-new customers within the senior living market. This position will primarily focus on generating and closing new logo opportunities while also potentially managing growth opportunities within a defined group of existing SMB customers.

What can you expect the role to look like:

• Manage a designated sales territory from prospecting through opportunity close, with a primary focus on generating net-new business.
• Build and maintain a pipeline that consistently supports a pipeline-to-quota ratio of 4:1 or greater.
• Prospect and engage senior living operators through outbound outreach, customer meetings, calls, events, and strategic follow-up activities.
• Conduct product demonstrations, lead consultative discovery conversations, negotiate pricing, and manage opportunities throughout the full sales cycle.
• Drive new logo acquisition while identifying expansion opportunities within a defined portfolio of existing SMB customers.
• Build trusted relationships with executive and operational stakeholders by understanding customer business objectives, operational challenges, and contract structures to effectively position solutions and identify growth opportunities.
• Maintain accurate pipeline visibility, forecasting, and account activity within Salesforce, Gong, and other sales systems.
• Partner cross-functionally with Marketing, Product, Customer Success, and Enablement teams to support customer growth and long-term success.
• Represent the voice of the customer by sharing market feedback and helping influence product direction and go-to-market strategy.
• Use customer and market data to identify sales trends, prioritize opportunities, and support strategic account planning.
• Represent the company at industry events, conferences, trade shows, and networking opportunities while building relationships and generating pipeline.
• Maintain industry and product knowledge through ongoing education, professional development, and market research.
• Manage sales activities and opportunities in alignment with LifeLoop’s sales methodology, sales process, and MEDDICC qualification framework.

What we expect of you:

Meeting Sales Goals, Motivation for Sales, Territory Management, Presentation Skills, Building Relationships, Emphasizing Excellence, Negotiation, Results Driven, Sales Planning, Managing Profitability.

• Strong communication, presentation, and interpersonal skills.
• Proficiency with CRM systems, sales engagement platforms, forecasting tools, and Microsoft Office Suite, including experience with Salesforce, Gong, and related sales technologies.
• Ability to build trusted relationships with prospective customers by understanding business challenges and aligning solutions to customer needs.
• Excellent written and verbal communication skills across email, phone, virtual meetings, trade shows, and in-person engagements.
• Strong organizational, time management, and territory planning skills.
• Willingness to take calculated risks, learn quickly, adapt to change, and continuously improve.
• Highly organized with the ability to communicate effectively across internal and external stakeholders.
• Self-motivated problem solver with strong ownership mentality and goal orientation.
• Experience with consultative or solution-based sales methodologies, including MEDDICC, Challenger, SPIN, or similar frameworks preferred.
• Experience working within Salesforce, Gong, and modern sales engagement platforms preferred.
• Senior living industry experience strongly preferred, either through direct operational experience within a community or prior experience selling solutions into the industry.