Product Marketing Manager

US - Remote

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Job Description

About This Role

As a Product Marketing Manager at Monetate, you will play a pivotal role in driving the success of our products in a highly competitive market. You will collaborate closely with cross-functional teams, including Product Development, Engineering, Sales and Client Success, to develop and execute product marketing strategies that position Monetate as a leader in the personalization industry. Your strategic thinking, creativity, and ability to understand client needs will be crucial in crafting compelling messaging, value propositions, and go-to-market plans.

Come Work for Monetate

Welcome to Monetate! Come join our fully remote work environment and be part of an exciting, innovative team that is shaping the future of personalized digital customer experiences.

Monetate is the leading all-in-one personalization platform that empowers companies like Adidas, Dunkin’, and Lufthansa to get smarter about their customers and deliver engaging experiences across all digital touchpoints. Our global team of Monetaters come together every day to shape the future of digital customer experiences and you can too.

What You’ll Do

Market Analysis: Conduct thorough market research to identify trends, competitive landscape movements, and evolving client needs. Translate findings into actionable insights that inform product positioning and differentiation strategies.
Product Messaging and Positioning: Develop clear and persuasive messaging that highlights the unique value of Monetate’s products. Craft compelling value propositions tailored to various technical and non-technical stakeholders.
Go-to-Market Strategy: Collaborate with cross-functional teams to create and execute go-to-market plans for new product launches and feature updates. Ensure successful product launches by coordinating marketing efforts and sales enablement activities.
Content Development: Create high-quality marketing collateral, including sales presentations, product guides, case studies, and web content to support sales efforts and increase product awareness.
Internal Enablement: Equip cross-functional teams with the necessary tools and training to effectively communicate the value of our products to prospects and customers.
Client Advocacy: Work closely with our Client Success team to identify and promote client success stories that showcase the impact of our solutions.
Market Education: Develop and deliver product-related content for webinars, conferences, and other industry events to position Monetate as a thought leader in the personalization and optimization space.
Analyst Relations: Drive and own our analyst relations strategy, building established relationships with recognized analysts and industry influencers, and leading the upleveling of our content, demos, and presentations for key analyst reports.
Performance Analysis: Monitor and analyze the effectiveness of product marketing initiatives, providing actionable insights to optimize future strategies.

Skills & Requirements

What You’ll Need

5 years in Product Marketing or Product Management within the tech or SaaS industry, with 2-3 years developing working relationships with analysts like Forrester, Gartner and others.
Demonstrated success in developing and executing effective go-to-market plans.
Strong communication, presentation and interpersonal skills – with a key emphasis on top-notch writing abilities and ability to market to technical and non-technical audiences.
Excellent research and analytical skills to gather information and synthesize it into impactful content and collateral.
Experience in working with cross-functional teams and building strong relationships.
Familiarity with tools like Marketo, Google Analytics, Confluence, Jira, Pendo, and Asana.

Bonus

Strong background and understanding of A/B testing, CRO, personalization, CX and/or retail preferred.
Experience within in the Personalization software industry a plus.

Monetate Perks

Flexible schedule, time away programs, and paid company holidays.
Customized training and development plans to help you achieve your career goals.
Generous health, wellness, and benefit programs, including 401(k) match and pet insurance.
Opportunity for impact, career growth, and intellectual stimulation.
Passionate, high-achieving teammates excited to help you succeed and learn.
Company events and Employee Resource Groups.

At Monetate we celebrate and support all differences. Monetate is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital, disability, and veteran status.