Senior Consultant and Principal, Enrollment Marketing Services

About EAB

At EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement. We work with each partner differently, tailoring our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve.

At EAB, we serve not only our partner institutions but each other—that's why we are always working to make sure our employees love their jobs and are invested in their communities. See how we've been recognized for this dedication to our employees by checking out our recent awards.

For more information, visit our Careers page.  

The Role in Brief:

Senior Consultant and Principal, Enrollment Marketing Services

The Senior Consultant and Principal, Enrollment Marketing Services partners with our internal client development, client account, and corporate marketing teams and provides thought leadership and guidance to advance our current and prospective higher education clients' undergraduate enrollment goals through our proven, customized, data-driven solutions. This is a highly visible role positioned to promote EAB's value proposition to clients, increase overall revenue and profitability, and advocate for future product and service innovations.

This hire may be based in Richmond, VA or Washington, D.C.; this position is also open to remote employment within the continental United States as well.

Primary Responsibilities:

Collaboration with New Client Development: The Senior Consultant and Principal works collaboratively with the client development (sales) team to help present the value of EAB services from a practitioner's point of view. Additionally, the Senior Consultant and Principal will strategize with the team on the most appropriate suite of services to meet prospective clients’ undergraduate enrollment needs.

Client Strategy & Support: The Senior Consultant and Principal works collaboratively with the client services and client success teams to assist in ensuring the client reaches their undergraduate enrollment goals. The Senior Consultant and Principal will participate on weekly calls, ad hoc enrollment consulting, support in-person client meetings, and developing specific strategies for client retention and growth goals.

Corporate Marketing Support: The Senior Consultant and Principal will assist the corporate marketing team on the conception, creation, and delivery of thought leadership presentations in the form of webinars, podcasts, and conference presentations.

Strategic Enrollment Management Consulting: The Senior Consultant and Principal will participate in EAB consulting contracts as required. These may include projects for systems and individual campuses which include assessments, data analysis, creating strategic enrollment management plans with strategies and tactics, and delivering written and in-person recommendations.

Travel Expectations:

• This role requires approximately 60% travel. 

Basic Qualifications:

• Bachelor's degree
• Seasoned leader with 6+ years of experience in a senior admissions or enrollment leadership position
• 10 – 12+ years of relevant full-time professional experience
• Experience marketing to and recruiting undergraduate and transfer students across varied academic programs and modalities (e.g., on-ground, online)
• Intimate familiarity with direct and digital marketing channels, strategies, and emerging trends
• Proven success in developing strategic initiatives and achieving enrollment goals
• Highly developed written, oral, interpersonal, and public speaking skills
• Effective analytical, evaluative, and problem-solving abilities

Ideal Qualifications:

• Advanced degree
• Direct experience working with EAB services to drive enrollment success
• Significant experience in presenting to peers at national and regional professional conferences
• Commitment to valuing diversity, practicing inclusive behaviors, and contributing to an equitable working and continual learning environment in support of EAB’s DE&I Promise

If you’ve reached this section of the job description and are unsure of whether to apply, please do! At EAB, we welcome diversity of background and experience. We would encourage you to submit an application if this is a role you would be passionate about doing every day.

Compensation:

The anticipated starting salary (base) range for this role is $150,000 - $190,000 per year. Actual salary varies due to factors that may include but not be limited to relevant experience, skills, and location. At EAB, it is not typical for an individual to be hired at or near the top of the starting salary range for their role.

This hire will additionally be eligible for discretionary bonus or incentive compensation. Variable compensation may depend on various factors, such as individual and organizational performance. 

Benefits:

This opening is not eligible for visa sponsorship at this time; EAB will thus consider candidates who possess U.S. work authorization that does not require employment-based visa sponsorship now or in the future.

At EAB, we believe that to fulfill our mission to “make education smarter and our communities stronger” we need team members who bring a diversity of perspectives to the table and are committed to fostering a workplace where each team member is valued, respected and heard.

To that end, EAB is an Equal Opportunity Employer, and we make employment decisions on the basis of qualifications, merit and business need. We don’t discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.